Biography:

Bob brings 38 years of expertise in the global Health & Fitness Sector, preceded by 13 years in Corporate America specializing in business planning and operations. A Trainer of Trainers and global lecturer, Bob advises club/studio owners, managers, and fitness professionals on business growth and operations strategies. He focuses on creating inclusive, customer-centric communities that engage the 80%+ inactive population and delivering diversified experiences. Bob emphasizes integrating Emotional Intelligence skills into fitness programs, empowering professionals to build meaningful relationships with active and inactive customers alike, while fostering safe and welcoming environments for all.