Dongjun (DJ) Choi joined RAKBANK in March of 2022 as Chief Customer Officer and is leading the Customer & Strategic Analytics function, which includes Group Strategy, Digital Transformation & Enterprise Program Management Office, Center of Excellence (CoE) for Advanced Analytics, Brand & Marketing, and Customer Excellence & Protection functions.DJ has a diverse portfolio of experiences across financial services. In his 28+ years of international experience, DJ has managed teams in Asia-Pacific, Greater China, UK, Middle East and Africa, and the US. He joins us from AXA Asia where he was the Chief Strategy and Customer Officer of Asia & Chairman of China, accountable for all business functions and driving the growth of AXA’s strategic region. In his previous roles, DJ has held executive positions of MD Strategic Analytics CoE at Barclays UK, Chief Marketing Officer for International Markets at Cigna Corporation, and senior executive positions at Standard Chartered Bank in Dubai, Hong Kong, and Singapore.