Shorouk M. Ali is a Customer Experience Manager at Boubyan Bank, Kuwait, with over 15 years of experience in customer experience management, consumer behavior analytics, behavioral science, customer insights, and market research across the GCC and MENA region. As a Certified Customer Experience Professional, Recognized Training Provider, and Regional Council Member of the Customer Experience Professionals Association, she is passionate about advancing the customer experience profession and building CX capabilities across the region. To date, she has trained more than 750 customer experience professionals, helping individuals, organizations, and entrepreneurs strengthen their customer-centric thinking and practical CX competencies. Her expertise focuses on the evolving relationship between customer behavior, digital transformation, artificial intelligence, and behavioral economics. Through her work as a practitioner, speaker, trainer, and advisor, she helps organizations better understand changing consumer expectations and design experiences that drive both customer value and business growth.