Biography:

Crystal Chan was appointed Group Chief Technology and Information Officer of DFI Retail Group in 2024. In this capacity, she leads the development and execution of the group’s technology strategy to enhance operational efficiencies and customer experiences across operations. With more than 20 years of international experience in technology, digital, and data, Ms. Chan has managed teams across Australia, New Zealand, Asia, the Middle East, and Africa. Early in her career, she gained experience in multiple industries, including banking, utilities, consumer packaged goods, and charity. In 2004, she joined Asahi Premium Beverages to transform their technology landscape in New Zealand, later moving to Australia in 2008. She joined DFI Retail Group in 2012, achieving significant milestones in leading comprehensive technology strategies, such as launching multiple major technology programmes, IKEA’s digital transformation, and yuu Rewards. In 2022, Ms. Chan joined British American Tobacco and relocated to Singapore in 2023 as the Regional Chief Information Officer, responsible for the enterprise and digital technology strategy and services for more than 70 markets and global travel retail. She holds a bachelor’s degree in information systems and operations management and a master’s degree in management science and information systems from the University of Auckland, as well as a master’s degree in organisational leadership from Edinburgh Napier University.