Beatrice Proietti is a food science and management specialist at Confagricoltura, focusing on gastronomic sciences, sustainability, and nutrition education. She leads projects that bridge scientific knowledge, public awareness, and territorial development.

Emanuele Falcinelli, her co-author, is a researcher in food communication and risk perception, analysing the impact of digital media on consumer behaviour and public understanding. Together, they investigate how evidence-based communication can counter misinformation, promote sustainable food systems, and support regulatory frameworks. Their collaborative work integrates science, policy, and societal engagement to enhance knowledge dissemination and responsible communication in contemporary agri-food contexts.